After a decade of working with sales CRM platforms, Salesbox Founder and Chief Executive Officer (CEO) Andreas Lalangas was well aware of their limitations.
“Most CRMs are like giant graveyards of information that salespeople visit once or twice a week to enter reporting data,” says Lalangas. “They don’t provide guidance on how to do more and better business.”
Lalangas envisioned an interactive new CRM solution designed specifically to support sales success.
“Salesbox is all about helping sales reps focus on the correct activities and making it easy for them to reach their targets,” says Lalangas. “We have created an intelligence software that adapts to the individual user, telling that user how many calls, appointments or other sales activities are needed to meet their objectives.”
Cloud hosting technology is an essential component of the Salesbox CRM offering.
“We realized from day one that we need to be global as a business, and IBM Cloud is the only way,” says Lalangas. “Plus, one of the drivers behind the company was to lower the cost of CRM implementation; we don’t want a lot of labor involved to start up a new customer.”
While hosting its solution in an Amazon Web Services (AWS) environment, Salesbox learned about a cloud platform better suited to its requirements.
“Our technical personnel let me know that, with SoftLayer, we could get better performance, better security and more control,” says Lalangas. “And we would be able to use bare metal servers in the future if needed.”
Joining the IBM Global Entrepreneur Program, Salesbox migrated its CRM platform to high-performance SoftLayer hosting infrastructure.
Salesbox keeps costs low with its cloud-based infrastructure and gets new customers up and running in minutes. “With SoftLayer hosting infrastructure, we can deliver our solution up to seven times more cost-effectively than competitive offerings,” says Lalangas.
Plus, SoftLayer technology offers the Salesbox platform a significant boost in performance. “My technical team says that we have five times the power now,” says Lalangas.
Finally, Lalangas appreciates the strength of the IBM brand as it continues building its business in North America, Latin America and Asia. “IBM is a really strong brand for us to have side by side as we approach new customers,” he says.
Download a SoftLayer case study slide outlining the Salesbox solution.
The post Salesbox rethinks CRM with a cloud-based sales solution appeared first on Cloud computing news.